About the event

In an era where technology is central to business operations, its protection has become synonymous with safeguarding the enterprise itself. 

Anticipated to be a milestone year for cybersecurity, 2024 will witness four major shifts that hold profound implications for the field:

• The C-suite is leading the charge to modernize technology infrastructure in response to economic challenges.
• Hybrid cyber threats are emerging, combining espionage and cybercrime, ultimately placing cyber defense at the forefront of national security concerns.
• Introduction of generative AI presents both threats and opportunities for defense strategies.
• Stringent regulations are being rolled out, compelling greater transparency in cyber incident reporting and risk management practices.
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The fifth Tech4Trust Roadshow in Zurich, hosted by PwC and Trust Valley, aims to bring together cyber-professionals and corporate decision-makers to explore emerging technologies and strategies to build trust in society.

This year, we have curated an engaging program featuring insightful keynote speech and stimulating panel discussions addressing the challenges posed by cloud security, supply chain security, and AI risks. 

Following the formal programme there will be drinks and a chance to mingle and talk – including the opportunity to meet the start-ups in person. 

Don't miss this transformative event and the opportunity to exchange ideas, gain actionable insights, and explore innovative solutions to safeguard your organization against cyber threats.