Networking for beginners: how to build a strong network
Learn how to use social media, alumni networks, and events to build valuable connections and boost your career opportunities.
- March 03, 2025
- 3 Min. reading time
Success rarely comes alone. The right contacts can open doors for you that would otherwise remain closed. But networking is more than exchanging business cards or sending LinkedIn requests. It's about building real relationships - online and offline.
Social media, alumni networks and professional events are your best tools for this. Here you can find out how to use them strategically to expand your network in a targeted way.
Social media: Use your digital network cleverly
Platforms such as LinkedIn, Instagram or X (formerly Twitter) are more than just entertainment media - they are powerful networking tools. But simply having a profile is not enough. How to use social media effectively:
Create a strong profile: Your profile is your digital business card. A professional photo, a meaningful bio and a clear overview of your skills and experience are a must.
Share your knowledge: Regularly post content that is relevant to your industry. This could be articles, personal experiences or exciting discussions. The more active you are, the more visible you become.
Interact consciously: Liking, commenting and sharing - that's networking on social media. Take part in conversations, ask questions and show interest in others. That way you will be remembered.
Write to specific people: Have you found an interesting person? Then dare to write to them directly! A short, personal message with a specific question is often better received than a simple contact request.
Tip: Be patient. Networking is not a sprint, but a marathon. Relationships take time.
Alumni networks: using former students to open doors
Many people underestimate how valuable contact with former students can be. But alumni networks offer real advantages:
Use university platforms and LinkedIn groups: Many universities have their own networks where former and current students can exchange ideas. Find out if your university offers this.
Learn from the experiences of others: Alumni know what happens after graduation. They can give you valuable tips, offer insights into their day-to-day work or even arrange internships.
Find common ground: Studying together creates a bond. Was someone in the same student council or at the same university sports club? Perfect! These are ideal starting points for a conversation.
Ask for advice, not jobs: Nobody likes to give a job recommendation just like that. But if you ask for career tips, it often results in an honest exchange - and that can lead to opportunities in the long term.
Professional events: Personal conversations count
As valuable as online networks are, nothing can replace face-to-face dialogue. Trade fairs, conferences and workshops offer you the best opportunity to make valuable contacts.
Be prepared: Find out in advance who is attending, which presentations are interesting for you and which speakers or companies you would like to approach.
Have the courage to approach people: Small talk is key. A simple ‘What brought you here?’ or ‘What did you think of the last presentation?’ is often enough to strike up a conversation.
Listen and ask questions: Good networking is not about selling yourself, but about showing genuine interest in others. Ask questions, listen carefully and memorise details.
Stay in contact: After the event is before the networking: Write a short message to the people you have spoken to. Thank them for the conversation and follow up on it
Experience networking in action: come to the Absolvierenden-Messe Bern!
Want to know how networking works in practice? Then come to the Absolvierenden-Messe Bern and experience Tim Tenger live in the workshop ‘Networking for dummies’.Here you will learn:
- How to make contacts confidently at events
- Which strategies will bring you long-term connections
- How to maintain your professional network sustainably
Register now and take your network to the next level!
Conclusion
Successful networking takes time, strategy and courage. Whether on social media, via alumni or at events - real connections are made through genuine interest and continuous dialogue. Seize your opportunities, be active and keep in touch. The right people can not only open doors for you, but also inspire and support you along the way.